Tech Consulting in a Tight Economy: COVID-19 Edition

During the Global Financial Crisis of 2007-08, I published a post of a similar title as this one. In light of the current humanitarian crises and resulting economic fallout that COVID-19 has triggered, it seemed worth revisiting that old post as well as sharing an up-to-the-moment opportunity example. My opener is just as relevant today:Continue reading “Tech Consulting in a Tight Economy: COVID-19 Edition”

Why Marketing Really Matters

A business does marketing and sales for the money, but that’s not the sole reason to get good at it.  One of my favorite mentors, authors, and consultants is David Maister.  One day a while back I was reading through his archives and snipped this nugget from an article entitled “Doing It For The Money” (ifContinue reading “Why Marketing Really Matters”