David C. Baker writes on his blog:
The only reason to track time is to create a feedback loop that allows you to do a better job estimating the next time around. And when you’re pretty good at that, you drop timekeeping altogether and step up to value pricing. By the way, this gets easier if your client relationships slowly begin to look more and more alike as your positioning creeps into your service offerings.Putting a Final Nail in the Timekeeping Coffin — David C. Baker
Good insights here, particularly for folks straddling the (supposed) fence between hourly billing and fixed/ value-based fees. It’s not as simple as just throwing out hourly billing or time tracking. It’s more nuanced than that (particularly at first).