C.J. Hayden writes:
It’s a rare self-employed professional who has no qualms about talking to prospective clients regarding doing business together. Much more common is to feel anxious, resistant, or awkward about those conversations. Sometimes enough so that you find yourself avoiding them completely, or delaying for so long that someone else gets the business.
But it is possible to speak with prospective clients with less worry.
When you find yourself delaying or avoiding talking with prospects, don’t ignore it or try to push through it. Instead, take time out to identify what may be making it so hard.