Should Freelancers Market With A Name or A Brand Name?

Kaleigh Moore writes on her blog:

Marketing yourself as a person is far more effective than trying to stand behind the logo of a faceless brand.   How do I know that? Because I’ve tried both.

Should Freelance Writers Market With A Name or A Brand Name? — Kaleigh Moore: Freelance Writer for SaaS & eCommerce

I think she’s spot on and makes a compelling case in this post.