Kaleigh Moore writes on her blog:
Marketing yourself as a person is far more effective than trying to stand behind the logo of a faceless brand. How do I know that? Because I’ve tried both.
Should Freelance Writers Market With A Name or A Brand Name? — Kaleigh Moore: Freelance Writer for SaaS & eCommerce
I think she’s spot on and makes a compelling case in this post.
Josh Richards 