Should Freelancers Market With A Name or A Brand Name?

Kaleigh Moore writes on her blog:

Marketing yourself as a person is far more effective than trying to stand behind the logo of a faceless brand.   How do I know that? Because I’ve tried both.

Should Freelance Writers Market With A Name or A Brand Name? — Kaleigh Moore: Freelance Writer for SaaS & eCommerce

I think she’s spot on and makes a compelling case in this post.

By Josh Richards

Josh is a consulting network/ systems/ cloud engineer, freelance high stakes IT project manager, and former technology executive. He has consulted on information technology matters for over twenty-five years. In 2006, consulting became his primary source of income (just before the global financial crisis!). He’s a big fan of craft beer, freshly roasted coffee, artistic burlesque, good food, and applying science and reason to problems and opportunities small and large (and just for fun). When he has time and energy he also likes to get out on his bike or attend a soccer match.